You don’t need social media to tell you what to buy or what not to buy — in fact, if the world learned anything recently, it’s that influencers and certain algorithms may not be around forever to do all the heavy lifting. Sometimes, all you need to do is a thorough sweep of the latest launch page at Nordstrom.com to discover what’s new and worthy.
At the top of 2025, it’s time to invest in products with the power to feign eight hours of sleep, create a post-vacation glow (sans spending vacation money), and sky rocket confidence in a single spray. Nordstrom has it all (plus, sweet gift-with-purchase offers). From exciting newcomers at the retailer like Victoria Beckham Beauty and NERRĀ to buzzworthy launches from favorites like Le Labo, La Mer, and Dior, these releases are among the beauty industry’s most anticipated. To be a true tastemaker, knowing what to look for and where is essential. So, don’t just stay informed — lead the trends.
Victoria Beckham Satin Kajal Eye Liner
VBB is a standout for its high-quality performance and clean, cruelty-free products. Take the brand’s pencil eye liner, for example. It may not be new, but for the first time, you can buy it at Nordstrom. The creamy, smudge-free formula makes for a fool-proof application that’s pigmented and blendable. And thanks to the built-in smudger, creating a sultry, five-minute smoky eye is achievable for even the beauty novice.
Le Labo Eucalyptus 20 Eau de Parfum
A spicy amber and leather scent, Le Labo’s Eucalyptus 20 fuses the cooling freshness of eucalyptus with the warm nuances of labdanum layered over musk and incense. Like all of the hand-formulated fragrances from the perfumery, it’s complex and elevated with an everyday wearability. If you’re searching for an edgy fragrance with a twist, Eucalyptus 20 deserves to be at the top of your try list.
Charlotte Tilbury Beautifying Eye Trends Palette
Most people talk about Charlotte Tilbury for the complexion products or Pillow Talk, but the brand’s shadows are worth mentioning, too. This latest, limited-edition palette features a curated range of nine cool tones in both matte and shimmer finishes that are a wearable callback to the ’90s. It’s an easy way to elevate a natural makeup look for any occasion.
La Mer Night Recovery Concentrate
Few beauty products have a cult following like Crème de la Mer. As the crown jewel of luxury skin-care brand La Mer, the formulation is one of the most coveted products on the market, helping to reduce fine lines and restore luminosity since its introduction six decades ago. In 2025, La Mer has released a new hero, Night Recovery Concentrate. Similar to Crème de la Mer, this concentrated, algae-infused night cream has a balmy, silky texture and promises a restored complexion. Unlike its predecessor, it’s armed with a time-release delivery system that works while you rest, accelerating skin barrier repair while targeting irritation, discoloration, and aging. Healthy skin in a jar? Say less.
Tom Ford Lip Oil
The lip oil trend shows no sign of slowing down. And just when you thought you owned enough, Tom Ford goes and launches its latest iteration. While it has all of the qualities you’d expect (moisturizing and glossy), the gel-like oil uses coconut oil and vitamin E to deliver a rosy, your-lips-but-better shine — without the stick.
YSL Valentine’s Day Couture Mini Clutch Luxury Eyeshadow Palette
YSL’s luxury shadows are renowned for their buttery-smooth texture, highly pigmented colors, and impressive durability. The brand’s Valentine’s Day Couture Palette is a limited-edition quad only available at Nordstrom, featuring a romantic collection of rich, blendable shades in satin, matte, and shimmer finishes. The packaging alone makes this something you’ll want to keep forever, even after you hit pan — which you probably will since the shadows are so wearable.
Armani Beauty Luminous Silk Acqua Highlighter
Makeup artists, beauty vloggers, and beauty enthusiasts alike are obsessed with Armani Beauty Luminous Silk Foundation. So if any liquid highlighter release is going to make noise, it’ll be this highlighter sharing the same name. Early fans have already deemed the pearlescent topper a game-changer, commending its easy application, exceptional blendability, and radiant finish. It’s said to deliver a 24-hour glow that hydrates and illuminates thanks to a lightweight, cooling gel texture; a filter in a bottle, if you will.
NERRĀ Bathhouse Ritual Set Bathhouse Ritual Set
Founded in 2022, NERRĀ reimagines ancient bathhouse rituals for modern self care, bringing the timeless art of full-body skin rejuvenation into the comfort of your home. Consider this Nordstrom-exclusive set your gateway to luxurious, spa-like pampering. Inside, you’ll find everything needed for a four-step practice: a pre-exfoliating foam, exfoliating gloves, a rich body wash, and a nourishing dry oil. Together, they deliver deep cleansing, gentle exfoliation, and long-lasting hydration. Whether indulging yourself or gifting a loved one, this set turns cold, dreary days into moments of warmth and renewal.
Tom Ford Bois Pacifique Eau de Parfum
The “new you” you’ve committed yourself to being in 2025 needs a new signature scent to go along with her aspirational resolutions and renewed gym membership. You may not be able to master time management once and for all, but you can at least smell great while trying. With a focus on rich, complex notes like sandalwood, cedar and oakwood, Tom Ford’s new fragrance is woody and spicy — the perfect blend of sophistication and warmth. How very on-brand for your impressive 2.0 self. Who knows, maybe it’ll even inspire you to add “learn French” to your resolutions list.
Lancôme Lash Idôle Fluttter Extension Mascara
A mascara is a mascara is a mascara, right? Not according to fans of Lancôme’s extensive range of cult-favorites. The brand’s newest addition, Lash Idôle Fluttter Extension Mascara, promises 24-hour lift and length that might even rival eyelash extensions. The secret? An airy wax-in-water emulsified formula coupled with Lancome’s tiniest brush yet, comprised of over 480 nano-bristles (enough to separate every lash). It’s falsies in a tube and it’s sure to become your (and every beauty baddie’s) next holy grail.
Dior Addict Lip Glow Balm
This year, Dior’s beloved Addict Lip Glow got a makeover. First introduced in 2009, the new formula’s star ingredient is exclusive to Dior and activates the balm’s Color Reviver technology. In other words, the product’s color adapts to the pH of your lips, giving you a customized, tinted glow. This refreshed version is also offered in an extended range of shades (21 to be exact) featuring various cool and warm undertones. But rest assured, aside from these updates, the fan-favorite balm is still the product you know and love, with a formula that’s as moisturizing and as smoothing as ever.
NARS Talc-Free Blush
More of your favorite NARS blushes are now available talc-free. And at Nordstrom, two limited-edition shades are being offered in exclusive red-and-pink heart packaging. Still buildable and effortlessly blendable with beautiful color payoff and blurring effects, the relaunch proves even a beauty legend can be made better.
Amouage Guidance Hair Perfume
As much effort as you may put into smelling good, chances are your hair is usually left out of the equation. Hair perfumes are not a dime a dozen, so when you find something that can make second, third, even fourth-day hair smell just-washed (or even better), you take advantage of that gift. Amouage’s latest hair perfume isn’t just a scent story for your hair (with notes of rose, vanilla, and hazelnut), it’s also a transformative elixir that’s said to improve hair texture, leaving your hair feeling soft and silky with a healthy shine.
Eighth Day Reparative Night Cream Treatment
Developed by a reconstructive skin cancer surgeon, this reparative, anti-aging night treatment, available exclusively at Nordstrom, delivers an extended-release retinal designed to maximize efficacy while keeping irritation in check. It targets the appearance of fine lines, wrinkles, and dark spots while smoothing uneven texture. But what truly sets this cream apart is its ability to go beyond surface-level fixes. Thanks to its signature Peptide-rich Plasma®, it helps skin repair, renew, and regenerate — essentially training your complexion to act younger overnight.
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