If you are looking to feel the Troye Sivan–style rush from the calm and comfort of your own home, then I have just the candle for you. In honor of Pride Month, Boy Smells has released a candle that it claims smells like poppers. Technically, the Citrush candle delivers a “citrus high of pomelo, black pepper, and musks,” which I guess is probably the closest you can get to the scent of alkyl nitrites while still smelling good.
My first question was: Why? And the answer to that is because it’s a fun way to get PR for your company and align yourself with queer consumers. My second question was: How? It turns out that Boy Smells was one step ahead of me on that one. On Monday, the company shared a TikTok in which one member of the team instructs his female coworkers on how to take a big sniff and get the room spinning.
@boy__smells Replying to @off_my_ssris A true team bonding moment❤️💛 #BoySmells #PRIDE #CITRUSH
♬ original sound - Boy Smells
“So Daryll, I just want to make sure that we’re, like, okay to do this from an HR perspective,” a guy named Zach, who led the meeting, asked. Daryll said “Sure!,” which is not really what you want your HR manager to say before everyone starts huffing chemicals on a Zoom meeting. That being said, I’m glad she did. If the idea of watching a bunch of (presumably) straight women try poppers for the first time in the middle of the workday sounds funny to you, you’ll get a real kick out of this video. Will you be charmed enough to buy a $48 candle that smells like the club at 2 a.m.? That’s between you and your god (Charli XCX).