Hold on to your CeraVe; the company is getting the most insane spon-con treatment we’ve seen in a while. Or since it did its last stunt, when Micheal Cera lugged the brand around New York. On Thursday, Deuxmoi and LeagueFits shared photos of two new CeraVe ambassadors (unofficial, but we can assume) carrying custom containers of the moisturizer.
Charli D’Amelio was seen leaving her Broadway rehearsals with a cross-body container of the brand’s signature moisturizer, which she then applied to her hair? I noticed the hair application before I noticed the strap on the container, but both have me perplexed. According to the comments on the post, you can apply the moisturizer to your scalp for moisture. Who knew? About 20 minutes later, NBA player Anthony Davis was spotted with a huge tube of moisturizer, which was designed to resemble an Igloo water container that would be on the sidelines of a basketball game.
Should we be expecting more ambassadors carrying containers? I’d personally love to see Addison Rae with the brand’s hydrating cleanser or maybe Bella Hadid with a tiny eye cream hanging off her Balenciaga City bag like a little charm, but we’ll see what CeraVe has in mind.