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Valentine’s Day Candy, Ranked

Photo-Illustration: by The Cut; Photos: Amazon, Target

Despite the ubiquitous bad vibes, Valentine’s Day is approaching. While it may not feel like love is in the air, candy can certainly still be in our stomachs. And what better way to say “I love you” this year than to pass brutal judgement on sweet treats for no reason other than I want to and feel like it!

Before we begin, a few guidelines. There will be some notable Valentine’s Day delicacies missing from this list. Chocolate-covered strawberries may be a delicious, thematic treat, but they are not a candy. This list also does not include most of the regular-degular candies that simply repackage themselves in red and pink: your Skittles, your Starbursts, your Jolly Ranchers. It also doesn’t include the Swedish candy all over TikTok or other fancy, niche candy. These belong in a ranking all their own.

With that in mind, here is the definitive ranking of the best Valentine’s Day candy, taking into consideration taste, novelty, thematic fit, and whether it suits me, personally. Argue with the wall.

Honorable Mention: Heart-Shaped Ding Dongs

Photo: Instacart

In an earlier version of this ranking, these secured the No. 2 spot despite not being a candy at all. I have since seen the error in my ways. However, they still deserve recognition as (1) they are delicious, and (2) They! Are! Called! Ding Dongs!!! I also need to give an honorable mention within this honorable mention to Little Debbie’s Be My Valentine cakes. The only thing that would make them better is if they were called Little Debbie’s Be My Ding Dong.

31. Candy Corn

Photo: Amazon

Criminal. Candy corn does not get to put on pink and red clothes and become a part of Valentine’s Day. Stay in your autumnal lane, corn!

30. Cordial Cherries

Photo: Amazon

A sick berry bathing in its own guts? No, thank you!

29. Red-Raspberry Hearts

Photo: Amazon

These are equal parts crunchy and sticky, painful and ancient. They are a murder weapon, not a candy.

28. Hard-Candy Hearts

Photo: Amazon

These candies are hard but at least they taste bad! Bullying in the form of candy. Horrible.

27. Pez

Photo: Target

Dinner and a show! Unfortunately, while this is cute in concept, the actual candy tastes like chalky, Pepto-Bismol pills. I was rooting for you, Pez :(

26. M&Ms Cupids Mix

Photo: Target

I repeat, a thematic candy cop-out! Imagine a world in which we were given heart-shaped M&Ms for Valentine’s Day. Until that happens, humanity will never reach full enlightenment.

25. Hershey’s Kisses

Photo: Target

I will award bonus points for the name “Kisses” being slightly more on-theme. However, Hershey’s Kisses are an unsatisfying treat unless they are placed in the middle of a warm peanut-butter cookie. Be gone, Hershey’s Kisses!

24. Conversation Hearts

I would rank these lower, but they get a few extra kudos for novelty. Conversation hearts are an acceptable — though yucky! — Valentine’s Day candy. Unless we’re talking about conversation hearts with updated phrases, like “push thru” or “chin up.” Those are akin to psychological torture.

23. Red Hots Hearts

Photo: Amazon

Cinnamon candy asks the question, “Are you a freak who likes candy that hurts?” But, please, do not confuse this low ranking with kink-shaming. It is merely a reflection of the fact that original Red Hots hearts are far inferior to the Chewy Red Hots Hearts. Unfortunately, those are much harder to find.

22. Hershey’s Hearts

Photo: Amazon

This is what Hershey’s Kisses wish they were. Not bad but not noteworthy. A solid five out of ten.

21. Hershey’s Hugs

Photo: Target

Hershey’s Hugs are the superior Hershey’s chocolate morsel. The only thing that would make them better is if they were Cookies ’n’ Creme instead of just milk and white chocolate. Something to consider, Mr. Hershey!

20. A Giant Hershey’s Kiss

Photo: Amazon

Is this easy to eat? No. Is it particularly good chocolate? Also no. However, one big Hershey’s Kiss is the hilarious work of a madman, and I must applaud it for committing to the bit.

19. Sour Smoochi Lips

Photo: Just Candy

Eating mouth-shaped things feels cannibalistic, and these lips all look … chapped. However, every sour candy is a solid six out of ten.

18. Heart-shaped Lollipops

Nobody is talking about the “heart-shaped lollipop to hot girl” pipeline. And yet, every time I eat a heart-shaped lollipop, I become the love interest of a mediocre man in a Wes Anderson movie … coincidence?

17. Tootsie Pops

Photo: Target

When I think of a Tootsie Pop, I can only picture it taped to a little Valentine with Snoopy and Woodstock hugging. These were also a formative part of my youth because of the scene in Little Giants where Rick Moranis asks his daughter, Ice Box (sry no time for context), if she’s wearing lipstick, and she lies and says it’s a cherry Tootsie Pop. Normalize using candy as makeup!

16. Blow Pops

Photo: Amazon

Another staple of elementary school Valentine’s Day celebration, and another candy that is two treats in one. I love to cut the roof of my mouth on shards of broken lollipop in order to gnaw on some bad gum. <3

15. Fun Dip

Lik-M-Aid? I hardly know-M-Aid! (Google it.) Fun Dip is a gateway drug, and I mean that as a compliment.

14. Ring Pop

Photo: Amazon

If you get engaged on Valentine’s Day, it must be with a Ring Pop. Romantic!

13. Chocolate Roses

Once, a guy gave my sister a flower, and she ate it in front of him. Anyway, these are cute and actually edible but … a little sad? Still, an acceptable Valentine’s Day delight.

12. Raspberry + Crème Kit Kats

Photo: Amazon

These Valentine’s Day Kit Kats are among the only good iterations of “chocolate but make it pink.”

11. Swedish Fish Hearts

Photo: Amazon

Swedish Fish gets it! Turn the fish into little hearts! Perfect execution of a perfect candy.

10. Sweetarts Conversation Hearts

Photo: Amazon

The superior conversation hearts! Also, Sweetarts would never betray me by emblazoning their candy with messages like “Don’t quit.”

9. Starburst Heart-shaped Jellybeans

The superior Valentine’s Day jelly beans! Not only are they primarily pink Starburst-flavored, they’re actually heart-shaped. Bravo!

8. Dove Chocolates

Photo: Amazon

Horny as hell and taste good.

7. Ghirardelli Chocolate Hearts

Photo: Amazon

If Dove chocolate is a booty call, Ghirardelli hearts are the committed, loving relationship we all crave. They always wait for you to watch Netflix and are good at deciding what they want for dinner.

6. Sour Patch Kids Hearts

Sour and chewy (but not super sticky) are among the best two things a candy can be. Great work, Sour Patch Kids.

5. Box of Novelty Gummy Candy

Food shaped like other food? That’s art. Delivered in a heart-shaped box? That’s love. Plus, candy should be whimsical! And what screams “whimsy” more than gummies made to look like French fries, pickles, hot dogs, Lunchables, etc.?

4. Box of Chocolates (Big)

“A big box of chocolates is like an Advent calendar with no time frame.” –Forrest Gump

3. Box of Chocolate (Small)

Photo: Getty Images

The box of chocolate’s greatest hits! I would rather get four or five perfect chocolates than 25 mystery treats. Especially if mystery ends up being chocolate-covered fruity fluff.

2. Ferrero Rocher

Photo: Amazon

There is no other pre-packaged chocolate that you could set on a plate, still in its wrapper, and get away with calling it dessert. Ferrero Rocher chocolates are essentially little Nutella nuggets and come dressed in gold and a cute little skirt. What’s not to love?

1. Reese’s Peanut Butter Hearts

Photo: Amazon

Reese’s is the undisputed champion of any and all holiday candy. Valentine’s Day is no different. Do their peanut butter hearts resemble a chocolate-covered gua sha more than anything else? Sure, but that doesn’t take away from the fact that they are delicious. If you give someone a heart-shaped Reese’s, you are legally married. Congratulations!

This post has been updated.

Valentine’s Day Candy, Ranked