Have you noticed that Pete Davidson is making his way back into the spotlight? He was just on Fallon talking about his tattoo-removal journey, he watched the Super Bowl with Kevin Costner, and now he’s apparently Reformation’s boyfriend. Or, rather, he’s every Reformation shopper’s boyfriend? I’m not sure, but he looks great in the brand’s latest campaign (which is very reminiscent of the one Barry Keoghan did for Bumble last Valentine’s Day).
AwooOOga! Davidson hasn’t looked this good maybe ever, which has less to do with his inkless skin and more to do with him looking like he’s been eating vegetables and getting eight hours of shut-eye every night.
The video that goes along with the photos is clever, with Davidson heading to his local Reformation outpost and proclaiming, “For the past few years, the one thing that’s given me a space to collect myself has been coming in here a couple times a week and being the Perfect Boyfriend.” He sits on that couch all the men who have been brought to Reformation are familiar with and tells his girlfriend that she looks great. He doesn’t even have any snarky commentary about a store that’s run entirely on touchscreens.
Love all of this for Pete. Now let’s get him back onscreen. He’s looking especially rom-com ready right now.